January 18, 2010
Communicating to consumers that a product has an environmental benefit can be a difficult and complex issue. Trying to explain all of the reasons why the product is better due to sustainable features such as using recycled materials, having a low-carbon footprint, being organic or being locally sourced is a complicated and long list. That [...]
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December 14, 2009
Dubai. Mall. The words are almost interchangeable. Megamalls abound in Dubai, and while many criticize the abundance of shopping malls as emblematic of the materiality and excess of Dubai, or say that a visit to Dubai is no more interesting than a trip to any American shopping center, Keith and I actually found the mall [...]
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