After 13 years living in Philadelphia, there are a couple of local specialties I have come to love. I even promoted one of my favorites, scrapple (a delicious Pennsylvania Dutch breakfast meat), as we traveled. With room for only three t-shirts in my backpack, I purposely chose one from my favorite restaurant in Reading Terminal Market, Down Home Diner, that promotes eating more scrapple. Below is a snapshot of me in my scrapple-promoting shirt on the banks of the Nile River in Luxor, Egypt.
So while I may have grown up in Cincinnati eating Little Debbie’s in my lunches, once I got to Philadelphia I had no choice but to embrace Tastykakes. I am especially fond of the fruit pies, but the chocolate cupcakes are delicious with a glass of milk. So when I had the opportunity a couple of weeks ago to tour the new Green Tastykake bakery in the Navy Yard I jumped at the chance. The private tour for the Philadelphia Harvard and Wharton Alumni associations, was led by Autumn R. Bayles, Senior Vice President – Strategic Operations.
Autumn
led us from the spacious new lobby to the mezzanine level that is designed to eventually allow the public to tour and view the workings of the bakery. And while they do not allow pictures of the great overhead views you get of the machines and bakery operations, there are great signs and multi-media displays discussing the history of the company in Philadelphia and the Green aspects of the building. It reminded me of the SPAM Museum we visited as we traveled through Minnesota earlier this year. Both brands have very loyal followings and have tapped into that consumer passion by celebrating their products and brands.
After touring the bakery and seeing how Tastykake is strategically using their sustainability practices to guide capital investments and their marketing on packaging, and how Tastykake is increasing transparency to consumers (despite the prohibition of pictures on the mezzanine), it is clear that they understand how to use sustainability as a way to drive their business and their brand. When they do open the bakery to the public, I recommend a trip down to the Navy Yard to check out the bakery and have lunch at URBN’s public cafeteria.
Key Tastycake Bakery Green Features:
- Targeting LEED-Silver certification, awaiting USGBC final certification.
- A white, reflective roof, which minimizes heat-absorbing surfaces that contribute to global warming.
- No-mow, drought-resistant grass that uses less water.
- All wood doors and half of the wood used in the building come from certified sustainable sources that work to conserve trees.
- Paints and carpeting with low chemical content that reduce ear, nose and throat irritation.
- Refrigeration equipment using environmentally friendly refrigerants to minimize emissions that contribute to global warming.
- Heat-recycling system, which reduces the amount of energy needed to produce products.
- All products are packed in recyclable cartons and cases to save trees.
- Solar panels on the roof that provide power to several of the building’s systems.
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