While it has been a few months in the making, I was able to finish up the highlights video for Japan and Australia. Enjoy, and you can find the four earlier trip summaries here.
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Discovering Sustainability Worldwide
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While it has been a few months in the making, I was able to finish up the highlights video for Japan and Australia. Enjoy, and you can find the four earlier trip summaries here.
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A very common question that I get in interviews or even casual conversation about our trip is, “What was the most important thing you learned while traveling?” This is a great question, much better than “What was your favorite place?” But I get the sense that my answer is not always satisfying for people. Maybe it’s a little too soft. Patience, after all, is not as exciting as learning Mandarin, but it was the most important. Let me illustrate why.
One of the first things you learn when you travel abroad is that the rest of the world, especially the developing part of it, is in much less of a hurry than we typically are in the Western world. And getting upset about a difficult situation will never, ever help things. While daily life can often seem hectic, as the streets of Vietnam do, people are less likely to be multi-tasking their way through their day. More than once, Amy and I benefited from the kindness of strangers taking the time to assist us with directions, often walking us all the way to our destination. After 16 years in a highly competitive school and professional work environment, this all seemed a little strange. I was quite used to multitasking all the time. iPhone in my right hand, Blackberry in the left hand, participating in a conference call, all while riding a train to yet another meeting in New York City was the norm. All of it seemed so important and critical, and if anything slowed me down or presented itself as a roadblock it was quickly dealt with and I moved on. Well, it is not so easy to deal with an overheated broken down bus in the middle of Turkey when you have a plane to catch in 3 hours.
In fact, if you remain calm and ask for some advice on how to deal with the situation instead of quickly jumping to what you think is the solution (which for me in that instance was the inclination to get off the crippled bus and grab a taxi) you can learn that what you think you know isn’t really that useful at all. Thanks to Amy helping me find my patience, we spoke with another passenger who told us that with the rush hour traffic a taxi was actually a very bad idea, but that jumping on the train at the next stop would get us to the airport in short order. As it turns out, if we had not solicited that advice we would have surely been sitting in a taxi, stuck in traffic and spending another day in Istanbul instead of Cairo.
So while we have rather quickly readapted to our fast-paced, frenetic lives in the States, I do feel that I have retained a small part of the patience and ability to recognize what I can affect, and when my energy is better spent elsewhere. This post reminds me vaguely of the 80/20 rule I learned while at Wharton. That is 80% of the results come from 20% of the effort. The key is to take the time to recognize what is the 20% of effort that is making the difference. Slowing down, remaining present and questioning my initial reactions has allowed me to incorporate this idea more effectively into my life. Just one of the many benefits of investing the time we took for this trip, because after all it was an investment in our most valuable assets, us.
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After 13 years living in Philadelphia, there are a couple of local specialties I have come to love. I even promoted one of my favorites, scrapple (a delicious Pennsylvania Dutch breakfast meat), as we traveled. With room for only three t-shirts in my backpack, I purposely chose one from my favorite restaurant in Reading Terminal Market, Down Home Diner, that promotes eating more scrapple. Below is a snapshot of me in my scrapple-promoting shirt on the banks of the Nile River in Luxor, Egypt.
So while I may have grown up in Cincinnati eating Little Debbie’s in my lunches, once I got to Philadelphia I had no choice but to embrace Tastykakes. I am especially fond of the fruit pies, but the chocolate cupcakes are delicious with a glass of milk. So when I had the opportunity a couple of weeks ago to tour the new Green Tastykake bakery in the Navy Yard I jumped at the chance. The private tour for the Philadelphia Harvard and Wharton Alumni associations, was led by Autumn R. Bayles, Senior Vice President – Strategic Operations.
Autumn
led us from the spacious new lobby to the mezzanine level that is designed to eventually allow the public to tour and view the workings of the bakery. And while they do not allow pictures of the great overhead views you get of the machines and bakery operations, there are great signs and multi-media displays discussing the history of the company in Philadelphia and the Green aspects of the building. It reminded me of the SPAM Museum we visited as we traveled through Minnesota earlier this year. Both brands have very loyal followings and have tapped into that consumer passion by celebrating their products and brands.
After touring the bakery and seeing how Tastykake is strategically using their sustainability practices to guide capital investments and their marketing on packaging, and how Tastykake is increasing transparency to consumers (despite the prohibition of pictures on the mezzanine), it is clear that they understand how to use sustainability as a way to drive their business and their brand. When they do open the bakery to the public, I recommend a trip down to the Navy Yard to check out the bakery and have lunch at URBN’s public cafeteria.
Key Tastycake Bakery Green Features:
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