January 18, 2010
Communicating to consumers that a product has an environmental benefit can be a difficult and complex issue. Trying to explain all of the reasons why the product is better due to sustainable features such as using recycled materials, having a low-carbon footprint, being organic or being locally sourced is a complicated and long list. That [...]
Read the full article →
January 14, 2010
Flashpacker: a tech-savvy adventurer who often prefers to travel with a cell phone, digital camera, iPod and a laptop. The term also reflects a growing demographic of travelers who are forsaking traditional organized travel, venturing to destinations once the reserve of more adventurous backpackers, and the increasing number of individuals who leave well paid jobs [...]
Read the full article →
